The Last Show
Tuesday, March 6th, 2007This past weekend was my last craft show.
Wow! I say that and then I want to put all kinds of qualifiers around it. Like maybe it was the last craft show in Virginia. Or maybe it was the last craft show for the foreseeable future. After all, I have been exhibiting at craft shows, both wholesale and retail for 15 years.
Putting an end to something we have invested a lot of time and energy into is difficult, especially when it is a relationship, business, or career. Who we are, how we think the world sees us, and our source of challenge, growth, and fulfillment can get too tied up in things outside ourselves.
And I did put a lot of time and energy into growing the business. I was office manager, marketing and sales person, and shipping clerk as well as designer and weaver. I spent most of the 10 hours per day, at least six days a week winding warp, threading looms, weaving, and tying and re-tying fringe. I often spent three or four nights before a show awake until 2 in the morning to finish work and ready it for my display, making sure seams were straight, threads were snipped, and labels applied.
While my business was successful enough to pay the business’s bills and make payments on the college loans my husband and I took out for our three sons, I never made enough of an income to support myself or anyone else. My husband did that. But the business, especially the shows, provided other benefits, usually intangible.
The craft show circuit provided a place of community, learning, and growth. As a weaver and writer, it is too easy for me to isolate myself in my woodland studio and forget the world. Going to shows in places like Philadelphia, Baltimore, Chicago, San Francisco, Sarasota, Boston, and Washington DC allowed me to move out into a world of new sights, sounds, and tastes, and meet new people. The show circuit also forced me to learn the importance of niche marketing and not under-pricing your work, how to engage and understand the needs of your customer, and to get over my fears of driving in unfamiliar and heavily trafficked areas.
While at the shows, I discovered and acquired clothing, jewelry, gifts, and art to decorate my home that I would never have otherwise.
Being part of the show circuit also gave me an opportunity to spread my wings as a writer, as I wrote artist profiles and business articles for two different professional crafts business magazines and thereby acquired credentials to write for other publications.
Our sons learned the value of careers that don’t involve a 9-5 routine, that allow some measure of independence, and that value things like creativity, passion, and exploration.
Most of all, being part of the craft show community meant meeting and making friends of some incredible people, all with unique stories, a strong desire for independence, and a passion for fine crafts.
Also, through the experiences of the show circuit, I found myself encouraging others to explore their creativity as they stood in my booth and said “I am not creative,” which led to my study and practice of creativity coaching; I spent months and years weaving, giving me the inspiration and knowledge to write Weaving a Woman’s Life: Spiritual Lessons from the Loom; and I couldn’t help but see that though we all start with the same materials, the miracle that is the human brain allows us to create with those materials in defiantly unique ways. And it is because of the gifts of these experiences that I am ready to grow a new career, a new business.
I will still travel to new places and meet new people, but now I will be sharing weavings of another sort—the weaving of words and events through writing and speaking and coaching. I want to teach and share with others the magic of dreams, the passionate joy of creativity, and the mystical delight of connecting to the spiritual self.
Will I continue to weave and sell my weaving? Absolutely! At conferences, workshops, online, and from my studio. So don’t hesitate to email me if you want a shawl for meditation, or a scarf for your mother. The weaving I do now will be custom—for you. It will now just be part of all I do—not all I do.
So I walked out of the show on Sunday after packing up my booth with the help of my son and his fiancée, and I knew I was doing the right thing because I felt no regret, only excitement for new possibilities. And immense gratefulness to a business and community that gave me so much.